LOGO
The logo uses Hoefler Text and specifically its Ornaments font to make a regal, floral-looking icon and wordmark, reminiscent of Haiti's rich, long history, and similar to how wine is often made with long, rich methods. The icon is also incredibly flexible in color to match each type of wine Ouana offers on the packaging. The name of the brand is the first 5 letters of the owner's father's hometown of Ouanaminthe, Haiti.
WINE selection
Ouana features 3 distinct wines: Cabernet Sauvignon, Chardonnay, and Rosé.
SPECIAL EDITION BOX
To celebrate 25 years in business, Ouana has a special edition box and packaging with an illustration of La Citadelle Laferrière, a large 19th-century Haitian fortress. Both the fortress and Ouanaminthe, the hometown of the owner's father and the origin behind the brand's name, share a feature of being in the northern region of the country. This shared detail, alongside the fortress being a regarded landmark of Haiti, were the reasons behind featuring it as a detailed illustration to celebrate the 25th anniversary of Ouana.
